Why emotionally intelligent AI is the way forward for chatbots

From booking systems to customer and feedback services, chatbots are ubiquitous in business. But in areas, such as health or the home, people seem less willing to engage with what is effectively a computer running smart software or a machine that "learns" thorough artificial intelligence (AI). However, businesses are increasingly taking advantage of advances in emotionally intelligent AI to open up new opportunities to gain people's trust when it comes to more sensitive subjects. Nowhere is the use for emotionally intelligent AI more apparent than in healthcare. When pharmaceutical company HRA Pharma Deutschland was looking at using a chatbot to give women in Germany advice on the morning-after pill, it needed it to do more than parrot its website.