How machine-learning startup Jemsoft turned a tragic situation into a viable business ZDNet

One Monday afternoon in April 2013, 19-year-old Jordan Green was working in a liquor store in Adelaide, Australia, when two men in balaclavas holding a shotgun entered the store, jumped the counter, held the gun to his head, and demanded his co-worker open the store's safe. It isn't the typical foundation for a company, but this is how Jemsoft was born. As a pragmatist, Green told ZDNet that he approached the situation by questioning how they entered the store with automatic doors and security cameras. Fortunately, Green was also a programmer involved in robotics. "The question in my head was why is it that someone who so clearly was not here to grab a slab could come into the local bottle-o and threaten my life and the life of my co-worker -- who to my knowledge has not returned to work. You could say that I took a pretty radical career change because I then left uni, left that job, and tried to build a company, which is not something a sane person would do," he said.