How Artificial Intelligence Is Changing The Face of Online Advertising

AI has forever changed digital advertising. As marketers, it already allows us to decide how to best engage potential customers and markets like never before. But there's room to grow. Deep learning tools are the next major area of AI-based research, and it will spark a wave of future innovation in every industry. Our interfaces have already adapted to fit a user's interest on a personal level, matching industry insights, behaviours, etc. with display ads – or personalization.