Why authorized deepfakes are becoming big for business

Join us on November 9 to learn how to successfully innovate and achieve efficiency by upskilling and scaling citizen developers at the Low-Code/No-Code Summit. "Deepfake implies unauthorized use of synthetic media and generative artificial intelligence -- we are authorized from the get-go," she told VentureBeat. She described the Tel Aviv- and New York-based Hour One as an AI company that has also "built a legal and ethical framework for how to engage with real people to generate their likeness in digital form." It's an important delineation in an era when deepfakes, or synthetic media in which a person in an existing image or video is replaced with someone else's likeness, has gotten a boatload of bad press -- not surprisingly, given deepfakes' longstanding connection to revenge porn and fake news. The term "deepfake" can be traced to a Reddit user in 2017 named "deepfakes" who, along with others in the community, shared videos, many involving celebrity faces swapped onto the bodies of actresses in pornographic videos.