Why publishers should hire an artificial intelligence (AI) manager

Just imagine, if 100 years ago the Wright brothers would have tried to build an'artificial bird' rather than calling it an airplane? We would have had endless discussions around engineering this machine to emulate birds in every detail. Would you feel comfortable to fly on an artificial bird? Does an artificial factory produce better cars than a human-centered production environment? Artificial intelligence was invented as a term in the 1950's when computer science professors at Dartmouth College convened a conference in order to teach computers to think during one summer - a slightly optimistic view as it turned out.