AI and bots: The buzz about powerful customer loyalty is real (VB Live)

Integrating AI and marketing can help build profitable long-term relationships, but security, privacy, and data integration can be roadblocks. Join our free VB Live event to learn how to join marketing insight with AI to significantly boost customer loyalty. "A lot of what makes AI and bots powerful is the ability to know your customer," says Scott Horn, chief marketing officer at [24]7, an intent-driven customer engagement solutions company. "But you've got to have great algorithms, and you've got to have a lot of domain-relevant data." That's one of the reasons why marketers are excited about the potential of chatbots in the customer service arena.