Smart Systems, Inc.

As the complexity of customer churn grows, retention approaches are also evolving to tackle the churn risk and protect customer revenue--and AI can play an instrumental role in that. For many leading recurring revenue businesses, AI is transforming retention by leveraging customer data, advanced analytics and machine learning to extract actionable intelligence and drive multichannel retention actions. In this article, I will look at the five strategic enablers of an AI-powered customer retention transformation. Leveraging customer data properly can unlock valuable insights into your customers and enable you to personalize their experience, improving your relationship with them and increasing their likelihood to stay with you. However, the biggest barrier that companies often face while looking for data is that it is siloed.