Augmented Intelligence NOT Artificial Intelligence!

As the World Economic Forum unraveled last week in Davos, Switzerland, many leaders highlighted areas of future growth and how to shape the global economy – to promote an economy that will only serve to help improve our lives. Ginni Rometty, CEO of IBM, was also there discussing how IBM can contribute to this starting with artificial intelligence – or augmented intelligence/cognitive as we say at IBM. Why does IBM choose to use "augmented intelligence" or "cognitive" over "artificial intelligence"? What we've witnessed during each of these stages is some form of mechanics or machinery developed to augment our performance, thereby improving our outcome. The world has a lot of opportunity to gain and make our lives better with augmented intelligence – it'll make our lives far smoother and more enjoyable.