AI Takes Over Ad Creativity

Paid performance marketing is a true art, and one has to be experienced enough to make the right assumptions from the start. Usually, no one wants to spend too much money on experimenting, without an acceptable return on this investment in the end. If the first assumptions were wrong or keeping low-performance rates, a human marketer has to be able to optimize the ad at a very quick pace. There are already many places where AI can be applied in online marketing, and specifically in the paid performance marketing (PPC) field. The life cycle of a paid ad, or the "ad journey", i.e an ad that was created with the aim to be published on Google, Facebook, Instagram, LinkedIn, Twitter, Pinterest or any other platforms that provide paid targeted advertisement as a service, can be described as the following: Ad creation -- where the ideation process happens in a human's head (business owner or a marketer).