AI Is a New Weapon in the Battle Against Counterfeits

It normally takes a user three to five minutes to go through the authentication process, but she is faster because the store, Opulent Habits, in Madison, N.J., has been using the app since 2018. "I can do it in less than a minute at this point," Ms. Matthaei says. A look at how innovation and technology are transforming the way we live, work and play. Increasingly, the role of spotting counterfeits is being filled by artificial-intelligence algorithms that have studied every angle of tens of thousands of bags, shoes and other items that are often knocked off. Inc. are developing machine-learning tools to help protect shoppers.