Sony CES 2025 keynote: Watch Sony unveil its latest gadgets live here

The Sony CES 2025 keynote will begin soon and you can watch it, and follow our coverage live, right here. The Afeela electric vehicle dominated Sony's 2023 and 2024 CES press conferences and it appears that trend will continue this year, with an appearance at the Sony event (and a followup press conference) already confirmed. This represents a change for Sony, a CES mainstay company, as it's better known for its decades in the consumer electronics space with its Walkman portables and Trinitron TVs of old along with next-gen PlayStation consoles and Alpha cameras. The Afeela is the first product from Sony Honda Mobility, a joint venture between the Japanese electronics and transportation giants. After a surprise rollout at CES 2023, the Sony CES presser teed up additional details on the EV's LiDAR-heavy sensor array and AI-enhanced cabin tech (the latter coming with an assist from Microsoft) at CES 2024.