Email Funnels are Dead, It's Time to Create Chatbot Funnels Instead : Fanatics Media

There's a real contender emerging in the digital marketing arena and it's threatening to put the reigning champion, the Email Drip Campaign down for the count. With the release of Facebook chatbots back in 2016, marketers began to realize the awesome potential of chatbot funnels to transform the way we market to our target audiences. Email drip campaigns present problems in delivering targeted content to consumers that chatbot funnels seamlessly address. Chatbots are AI-driven programs that allow marketers to automate customer interactions, nurturing leads through the marketing funnel without any actual human intervention. Another benefit of AI chatbots sure to bring email drips to their collective knees is that they--much like human salespeople--organically learn and evolve with each interaction, that is, they build upon each previous interaction, improving their ability to interact naturally with customers and to address customer needs with each and every conversation.