Islamic State faces uphill 'branding war' in Afghanistan, Pakistan

ISLAMABAD – The U.S. drone strike that killed the Islamic State group's commander for Afghanistan and Pakistan was the latest blow to the Middle East-led movement's ambitions to expand into a region where the long-established Taliban remain the dominant Islamist force. The Islamic State group has enticed hundreds, perhaps thousands, of jihadi fighters in Afghanistan and Pakistan to switch loyalty and has held a small swath of territory in the eastern Afghan province of Nangarhar, where leader Hafiz Saeed Khan was killed on July 26 by a U.S. drone, Washington confirmed late Friday. But outside that pocket of territory, security officials and analysts say that the group remains -- for now -- more of a "brand name" than a cohesive militant force in much of the region. "Groups around the world want to jump on that bandwagon and cash in on their popularity and the fear they command," said a Pakistani police official based in Islamabad, on condition of anonymity because he was not authorized to speak to media. Anxiety over the Islamic State group -- also known as ISIS or "Daesh" -- in Afghanistan and Pakistan has been building since the al-Qaida breakaway movement seized portions of territory in Iraq and Syria in 2014 and began promoting itself worldwide.