The North Face & Watson: Bringing the In-Store Experience Online

E-Commerce has exploded in recent years, with consumers choosing to make many of their purchases online in favor of traveling to brick-and-mortar locations. However, there are many retail sectors where consumers still prefer to buy in-person, even if their pre-purchase research is largely aided by online channels. Apparel is one area that fits this pattern, with consumers wanting to try on sizes, see how the products actually look, and wear them to ensure an adequate level of comfort. In addition, consumers of specialty retailers enjoy the in-store experience due to the knowledgeable sales associates who are able to educate them and guide them towards relevant products and services. For this reason, many retailers have struggled to match the online shopping experience with the traditional brick-and-mortar shopping experience.