Chomp chomp: the curious history of Pac-Man snacks

This week, Oreo cookies announced a new tie-in with arcade legend Pac-Man. Fans can use their phones to scan any of the six different Pac-Man themed biscuits in the packet which gives them access to a neat mobile version of the classic maze game – each cookie provides a different maze layout. In the interests of research, I acquired three packets, and while the game is pretty good, it was tough to get my phone to recognise the cookie and it sometimes took so long I'd already eaten it. Anyway, the offer is a sign of how immensely popular Pac-Man remains, more than 40 years after his debut. At the time of the game's launch, the circular hero was almost unique, a lovable character in an industry dominated by spaceships, cars and guns.