Internet of Humans - GS Lab

A few weeks back I was having dinner with a friend and his family. While we were chatting at the dinner table, his 9-year-old son came up with a demand to download a new game. His logic was simple – "the game is free (So dad you should not have any objections)." My friend offered a sage advice – If the app is free, then perhaps you are the product! While the kid was not much convinced with that sentence, it made me wonder how humans are progressively transforming from being the beneficiary of technology to becoming a target (or object) of technology. Has the era of "Internet of humans" arrived?