AI and the sharing economy: how Expedia views the future of travel Information Age

Expedia is the most recognisable brand in the world of online travel and owns several others, including Hotels.com and Trivago. Its companies operate more than 100 branded points of sale in over 60 countries. As a parent company, Expedia has made a steady flow of acquisitions over the past 15 years, and last year stepped up its M&A strategy with the takeovers of online travel agencies Travelocity and Orbitz, and holiday rental website HomeAway. A major goal in this M&A activity is to control and maintain Expedia's market-leading position in an increasingly competitive market for online travel booking, and is reflective of a general industry trend towards consolidation. Expedia was the first online travel giant and has been at the forefront of the transition in the way people book holidays, but that counts for little in the disruptive world of digital.