Why Machine Learning In Ad Tech Is Ready For Liftoff

Yunshi Zhao is a Machine Learning Engineer at Liftoff, a mobile app optimization platform for marketing and monetizing apps at scale. Her responsibilities range from researching and training models to deployment and monitoring models in production. She is also part of the diversity, equity, and inclusion (DEI) committee at Liftoff, focusing on representation in engineering. Before transitioning to startup life, she worked as a data scientist and aerospace engineer. Here, she talks about machine learning development, best practices, use cases, and ML in production.