Artificial Intelligence to recruit estate agents? Forget it...

The head of the longest-established agency personnel consultancy in the UK says caution should be exercised over the use of Artificial Intelligence in recruitment processes. Property Personnel managing director Anthony Hesse thinks that estate agency should never forget that it is primarily a people business, and technology would have stark weaknesses identifying the right person for the job. "At its heart, estate agency is and has always been about people. We may deal in property, but it is people who are doing the buying and selling. And we are at risk of missing out on some of our best potential recruits if we forget that" explains Hesse. "Artificial Intelligence is all very well; but I seriously doubt that technology will be able to identify some of the subtle factors which only come to light in a one on one relationship between two human beings.