'Scientifically Proven': eHarmony Forced To Remove Ad That's Not Backed By Science

An advertisement for online dating site eHarmony has been banned by British ad regulator the Advertising Standards Authority (ASA) for making claims that the service is scientifically proven to work. The ban, handed down by the ASA Wednesday, will require eHarmony remove the advertisement from the billboard display on a London Underground platform where it had first appeared in July 2017. The ad in question from eHarmony contained a headline that read, "Step aside, fate. It's time science had a go at love." The ad also included additional text that read, "Imagine being able to stack the odds of finding lasting love entirely in your favor.