When AI meets eCommerce – CognitiveBusiness

Today, IBM completed its first Cognitive College Virtual Holiday Workshop, exploring how artificial intelligence and cognitive systems can help customer engagement. Top influencers and IBM experts weighed in on how technology is reshaping the relationship between business and customers, and the expectations of the customers themselves. Last year, online shoppers spent $4.45bn on Black Friday and Thanksgiving. Obviously, that's a lot of inventory to monitor, and there's nothing worse from a retailer's perspective than turning away healthy demand for hot products that are out of stock. John Lawson points out that only 31% of customers think that their brand really understands them.