Dating apps prepare to launch AI features to help users find love

Let a digital sidekick take the strain. While user fatigue may be setting in – reports suggest a notable decline in usage – the world's biggest online dating company is launching an artificial intelligence assistant that it claims will "transform" online dating. Match Group, the technology company with the world's largest portfolio of dating platforms, has announced it is increasing investment in AI with new products coming in March 2025. An as yet unnamed AI assistant will perform core dating tasks such as selecting the photos it calculates will garner the most responses and recommend what prompts and information to put in a bio. It will also help a user choose the perfect partner.