CMO's top 17 marketing stories of 2017

It's been yet another big year of disruption in marketing. From the intricacies of customer-led digital transformation to debates around brand safety and digital advertising viewability and efficiency, modern marketing skillsets and the rise of artificial intelligence, augmented and virtual reality and now voice-based interface design, there's no shortage of big topics that have been in the spotlight this year. To help highlight some of the biggest trends of the year, CMO has pulled together a list of our most-read stories for 2017 to showcase how marketers are working to modernise their approach and what's grabbed their attention. Australia's top marketing leaders are commanding ever-higher levels of authority in companies across the country. And in just three years, it's amazing how far the CMO remit has come.