MBA news Business start-up Gyana

Gyana is an artificial intelligence (AI) start-up launched by Oxford Saïd MBA alumna, Joyeeta Das. Gyana uses a sophisticated algorithm to combine big data and complex data analytics to identify and record patterns across cities and present them in an interactive format. Its customers include consulting firms, marketing houses, media firms, government agencies, consumer goods companies and real estate developers. Gyana's functionality has also been used by US space agency NASA and the UK Ministry of Defence. Prior to joining the full-time MBA in August 2014, Joyeeta worked as a software engineer at Cisco Systems.