Artificial Intelligence and Its Impact on the Future of Marketing

Just about everyone has thought about how artificial intelligence (AI) will impact jobs. There is a lot of buzz on the internet that tries to steer individuals into believing that these robots will outperform us in every aspect, realize that we are useless, and discard us like a candy wrapper. This may indeed be true, but what if it's not? Let's think about ways that AI can help us in our current everyday endeavours, specifically marketing ones. Artificial Intelligence is the creations of intelligent machines that have the ability to work and react like humans.