Council Post: Will Artificial Intelligence Change The World Of Digital Marketing Forever?

Since the launch of ChatGPT by OpenAI in November of 2022, many in the digital marketing world have been wondering how artificial intelligence might change our industry forever. Will high-requested jobs in the digital field, such as developers or copywriters, be replaced? Will artificial intelligence in the future be so good that we will not need a support team to answer customers' questions via live chat or emails? Will we be able to write blog posts, create images, cut videos, build sales pages and create content completely on autopilot? After testing out many AI applications over the last three months, I believe the clear answer is yes: artificial intelligence will reduce and simplify the amount of work we have to do in marketing, and some people might lose their job positions … but not those who are high-level at what they do.