Putting Machine Learning to Work on Customer Data

Businesses large and small are being lured in by the potential of artificial intelligence (AI), machine learning (ML), deep learning and cognitive computing, while others are still trying to figure out how to tell them apart. It's easy to fall under the spell of technology that promises to solve all of your business challenges, just for the asking. Ask any business user and their objective seems simple: offer the right product, to the right person, at the right time, via the channel of their choice. But delivering on this magical formula is hard if customer information is scattered across systems and channels. Companies collect large volumes of data, but often have no single source of truth across functional groups, like sales, marketing and support.