How AI Helps Sell the Value of Confidence - Which-50

Customers shouldn't have to explain intent. Businesses should monitor what they are up to, so that customers can expect the same personalised attention from online shopkeepers as they get when visiting their favourite farmers' market. Put simply, the online marketplace is fundamentally different to the physical marketplace. As customers, we're often alone online and need to find the products or services we'd like to purchase. If we can't find what we want, we simply navigate away without a trace. This is one reason why online marketing suffers from lacklustre conversion rates.