What We Talk About When We Talk About AI

What do we call the collection of technologies that make up what we used to call "artificial intelligence?" This conundrum reminds me of a Raymond Carver short story (and book) called What We Talk About When We Talk About Love. I was prompted to discuss this issue by a conversation with Jeremy Achin, the young CEO of DataRobot. We were preparing for a collaborative presentation at the Open Data Science Conference in Boston a few weeks ago, and I told him I could present on "The Cognitive Company." Achin, who doesn't mince words, wrinkled up his nose and said he really didn't like the use of the word "cognitive".