RE/MAX acquires real estate tech startup First - HousingWire

Two summers ago, real estate tech startup First was raking in the big bucks. Now, after four years of operation, the company is being acquired. RE/MAX Holdings, the parent company of RE/MAX, recently announced that it has acquired First. The technology company is known for creating the First app, which uses AI to identify potential sellers for real estate agents. From there, the app helps agents build a database of contacts that can be sorted based on their likelihood to sell.