How Artificial Intelligence Enables Content Marketing at Scale

Content marketing delivers outstanding engagement, but it's expensive to produce and distribute. Most challenging of all is scaling distribution of targeted content. Artificial intelligence (AI) can improve the return on investment by automating and scaling up content campaigns. Advertisers know that in today's information-overloaded environment, content marketing is one of the most effective ways to reach consumers. To produce a constant stream of quality content, some advertisers have created in-house content studios. Others turn to independent content creators or, sometimes, assign internal editors to manage a roster of freelancers.