How Artificial Intelligence Could Reshape How Travelers Book Hotels

It's easier to talk about people, companies, or events than to talk about ideas. But one idea worth discussing, despite its complexity, is how artificial intelligence could reorder hotel distribution. Some researchers are wondering if artificial intelligence could handle some of the more complex tasks of shopping and haggling. Could new algorithms and processes shrink the role of travel search engines and comparison apps? Could the cost of bringing buyers and sellers together shrink thanks to technical innovations?