Why some job adverts put women off applying

And the way we use them in job adverts can dictate whether or not people bother to apply. This is a big problem if you're a business trying to recruit more women and ethnic minorities into your workforce. So can tech help remove these unconscious biases? A job description that uses the phrase "We're looking for someone to manage a team" may seem innocuous enough. But research has shown that the word "manage" encourages more men than women to apply for the role.