Holiday Extras uses machine learning and artificial intelligence for personalisation

Holiday Extras has launched an application that uses artificial intelligence (AI) and machine learning to personalise its user experience. The company, which allows consumers to book extra services when they travel, has begun using AI to use customer data to make service or product recommendations that are more likely to meet a particular customer's needs. IT organisations in the UK and across Europe are starting to accelerate the move to the cloud. Read more about the key areas in which senior IT managers are planning to invest in over the next 12 months. You forgot to provide an Email Address.