An AI Made This Unsettling Trailer for Fox's Evil AI Show

To market its new series about an evil artificial intelligence creation threatening society, Fox commissioned a trailer created by--an actual AI. The network partnered with digital agency Space150 to assemble a trailer for its thriller Next, debuting Tuesday, that was entirely written, edited and scored by AI. The tech-focused creative shop developed a machine learning algorithm that watched the entire series, and selected key themes, scenes and dialogue for what appears to be linear TV's first AI-created trailer. Last February, Space150 creative shop was behind the "Travis Bott," a fake Travis Scott song and video created entirely by AI trained on the rapper's music. That caught the attention of Fox executives, which had been looking for a unique way to market Next.