Demystifying machine learning in marketing

In the past few decades, sci-fi films have elevated the awareness of intelligent machines among mass audiences. Last year, Google's AlphaGo program beat a team comprising five of the best human Go players in the world. With Go being one of the most abstract strategy board games ever designed for humans, AI's ability to win placed the overarching technology's growing capabilities firmly under the spotlight. The rise of the machines – and what that means for humans – has been a hot topic. These machines, commonly depicted as sentient robots trying to overthrow humans, have in fact been highly misrepresented.