Can Marketers Prove the ROI Value of AI?

AI is no longer a futuristic pipedream. Across all sectors we see different branches of artificial intelligence enhancing product and service offering, from medical treatment to agricultural production. In the context of marketing, brands are increasingly allocating budgets to AI solutions that drive personalised advertising experiences. But when it comes to ROI, are some marketers missing a trick? Our recent research into AI investments in the UK and the US found that marketers are spending on average 15% of associated departmental budgets on AI.