What to expect at CES 2020: Ivanka Trump, flying cars, sex toys and 8K TVs – oh my!

That's some of what to expect from the tech industry's annual pilgrimage to the desert. CES, the mammoth tech trade show organized by the Consumer Technology Association (CTA), will draw some 170,000 people from around the world to Las Vegas to launch products and services – but also to make deals and schmooze with one another. For the consumer watching from afar (since the show isn't open to the public), the best part of CES often can be the range of what's there, from the weird to the wonderous to the stuff that makes us all ask just "why." Over the years, it has transitioned from just the gadgets and gizmos consumers can't wait to get their hands on, featuring many companies the average consumer might do a double take over. "Every company is becoming a tech company," says Gary Shapiro, CEO of the CTA.