Cannes Lions 2016: Key trends - JWT Intelligence

Cannes Lions this year saw the ad industry expanding its creative capabilities. Over 13,500 delegates from about 90 countries descended on Cannes again this year hoping for a Lion in one of 17 categories. With awards honoring work from design to creative data to radio, the ceremonies reflected a complex industry drawing on a broader range of creative disciplines than in the past, but also facing unprecedented challenges in making campaigns work across channels. "There's never been so many channels or points of interactions, or agencies working on various parts of that," said Keith Weed, chief marketing and communications officer at Unilever. "It's important to make sure the brand experience does not get fragmented."