Is AI Really Transforming The Customer Experience In Banking?

Salesforce have coined the current era as'The Age of the Customer', where everyone and everything is connected. In banking, this transformation means that technology will play an increasingly significant role in, the way customers interact with their bank. But will the introduction of the bots, machine learning, and AI mean a better quality of customer service? Or do people still want the human touch? Among the benefits, machines are more accurate than human beings; they don't get tired or agitated and can be available 24/7 – an important factor in today's round-the-clock global market.