The Beginner's Guide To Understanding Machine Learning For Businesses - Experfy Insights

As big data gradually comes into play in the world of business, machine learning has become one of the most important tools for companies to solve various kinds of problems. Firms across various industries are all trying to incorporate this rising technique into their business and get a competitive edge in understanding their consumers better. In fact, Google, Apple, Facebook and other major tech firms have been in a race to acquire AI startups focusing on machine learning. In May 2017, Apple acquired a California-based startup Lattice.io for around $200 million. The startup specialized in using machine learning techniques to make "dark data" machine readable. This only goes to say how the industry leaders too believe in the power of machine learning.