This start-up blends ancient astrology with modern technology

Many would view astrology and technology as two extremes – one that originated millenniums ago and the other emerging as a disruptor only recently. They may be looked upon as opposites too, since astrology is based on the many ancient books and scriptures with human interpretation while technology is mostly about codes, software and machine learnings. Though existing at different ends of the spectrum, a Mumbai-based start-up has managed to become a matchmaker between astrology and technology by marrying the two in a manner that the knowledge of astrology is presented in the most easy-to-understand manner by using technology or algorithms. Taaraka was launched in January 2019 and since then has seen the traction rise significantly with the monthly growth numbers pegged in the range of 35 per cent to 40 per cent. So, what does Taaraka do exactly?