2 Big Ways in which Artificial Intelligence is Transforming the Ad World -- for Everyone

It almost seems that sometimes, our perception of a perfect world is made up of a series of advertisements. Whether we're on the train, reading the newspaper, watching TV, or playing with our mobile phones, we're bombarded by a plethora of messaging -- the car you ought to buy, how to dress fashionably, what to eat, where to go, and so on. Taken together, these form a picture of an idealised reality, one that most of us spend our lives trying to attain. But as people get savvier and more discerning in the face of a never-ending barrage of advertising, marketers need to think a step ahead when it comes to targeting the right audience and engaging specific needs to various consumers. Indeed, advertising and marketing messages span a bewildering range in terms of specificity, from billboards' one-size-fits-all content to more targeted solutions based on browser cookies and geo-tagging.