TrademarkVision uses machine learning to make finding logos as easy as a reverse image search

A company's logo is an important part of its identity, but the processes behind defining, registering, and protecting these trademarks is a convoluted and rather archaic one. A startup called TrademarkVision aims to simplify it by replacing that laborious and arcane process with what amounts to a machine-learning-powered reverse image search. This isn't in some lab, either: the EU just switched their whole image trademark system over to it. Most people probably haven't had to do many trademark and logo searches. Well, why don't you take the USPTO's version for a spin so you know what it's like? Try to find the Nike "Swoosh" or something.