How Big Data and machine learning serves consumer wanderlust

It is no surprise that data analytics and machine learning are fast becoming key components of every innovative company's toolkit, given the massive increase in the amount of data that companies are generating. Because of the sheer volume and complexity of data being created, it is often beyond human capacity to find relevant trends or insights within what has been tagged as'Big Data'. Notably, one of the big differences between machine learning and computer-assisted analysis (where humans are involved) is that the recent breakthroughs in machine learning enable computers to teach themselves how to solve problems. So previously, when humans were directing computers, they were limited to very direct questions and answers (for example, "what is my top selling item?") and required the person using the machine to dictate which method to use to the solve the problem. Now, machine learning enables computers to find answers in ways that are unguided by human intervention.