How to develop your chatbot strategy

Adelyn Zhou is a founder and CMO of TOPBOTS, a platform specialising in connecting large enterprise companies and small businesses to bot and artificial intelligence (AI) service providers and vendors. TOPBOTS helps their clients implement an AI strategy and also lead interactive workshops to train personnel in this new hot field. Here she explains how publishers should be developing chatbot strategy. A chatbot is a computer program that you can talk to using your voice (like Siri or Alexa) or text (as in Facebook Messenger or on Slack). Chatbots and bots vary in their levels of sophistication.