Cool Vendors in AI for Marketing

Artificial intelligence for marketing has reached the Peak of Inflated Expectations. Although a period of disillusionment is inevitable, marketing leaders who stay focused on AI's long-term transformational effect on marketing will gain sustainable competitive advantage. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner's prior written permission. It consists of the opinions of Gartner's research organization, which should not be construed as statements of fact.