California passes landmark regulation to require permission from actors for AI deepfakes

California has given the go-ahead to a landmark AI bill to protect performers' digital likenesses. On Tuesday, Governor Gavin Newsom signed Assembly Bill 2602, which will go into effect on January 1, 2025. The bill requires studios and other employers to get consent before using "digital replicas" of performers. Newsom also signed AB 1836, which grants similar rights to deceased performers, requiring their estate's permission before using their AI likenesses. AB 2602, introduced in April, covers film, TV, video games, commercials, audiobooks and non-union performing jobs.