Microsoft knows its new Surface PCs are expensive. That's the point

Microsoft launches Surface Pro 12 and Surface Laptop 8 with Snapdragon X2 processors, starting at $1,499 and $1,599 respectively, marking significant price increases from previous models. PCWorld reports Microsoft's strategy focuses on premium Windows-on-Arm devices rather than competing across all price points like other PC vendors. The new Surface models feature improved graphics performance, enhanced webcams, and long battery life, positioning Microsoft to compete directly with Apple's premium laptops. The Microsoft Surface premium: for years, laptop buyers have criticized Microsoft for charging more and delivering less. Now Microsoft is preparing to ship the Surface Laptop 8 as well as the Surface Pro 12 with Qualcomm Snapdragon X2 processors inside.