The Salesman's Resurrection by AI
The B2B salesperson is dead. There are scores of studies telling us that most of a customer's buying process is already accomplished before a salesperson is even contacted and is merely allowed to make the transaction. Forrester Research predicted in 2015 that 1 million US salespeople would lose their jobs to self-service and ecommerce by 2020. While they updated this report in March 2017 the statement largely stays the same. The highly reputed Edelman Trust Barometer reveals in 2017 that trust in businesses declines and that "CEO credibility decreased the most, dropping to an all-time low".
Jul-21-2017, 08:41:01 GMT